How it all started
KOOEE! was born from a simple idea — that snacking could be better.
Our founders were training three times a day, running trails, and constantly hungry. Frustrated by snacks loaded with sugar, artificial preservatives, and empty calories, they set out to find something better. The answer? Jerky — made the right way.
Starting with a dehydrator in a kitchen, we crafted healthy jerky that quickly won over friends, family, and office colleagues. What began as a weekend hobby became an obsession: to create Australia's best healthy meat snacks.
A lot has changed since that first humble batch. KOOEE! is now found in stores across Australia, enjoyed by thousands of like-minded customers every day. But our founding idea has never wavered — we believe you shouldn't have to compromise on taste or health when it comes to snacking.
That's what drives everything we do.
Our Mission
Good snacks fuel Great Adventures.
Good nutrition is an important part of an active lifestyle, but it isn’t easy, especially when most snacks are full of sugar and preservatives.
We’re here to make healthy snacking simpler, so you and your family can fuel your adventures and do the things that really matter.
We’ve eliminated the “back of pack” guesswork and have crafted snacks made with only HONEST, natural ingredients – and nothing else. We know that it’s what’s inside the pack that counts.
The result is a high-protein, guilt-free snack that will naturally fuel you and your family’s adventures.
Meet our Meat
The beef we use is 100% Australian Organic, Grass-fed beef. It’s sourced from wide open, free-range farms in NSW and QLD where the animals are allowed to graze naturally across enormous pastures. All the beef we use is free from added hormones and antibiotics and does not contain GMOs.
The pork we use is 100% Certified Free Range Pork from WA. Being Certified Free Range allows us to know that the animals are not contained in pens for their whole life and that the farmers adhere to a much higher degree of animal welfare than conventionally raised pork.
KOOEE! maintains a close relationship with our protein suppliers to ensure best practices are followed.
High Protein
Quality protein in every pack
The Best Meat
100% Aussie Organic, grass-fed beef or Certified Free Range Pork
Lower Sugar
We cut the sugar, not the taste
Real Food Ingredients
Nothing artificial
Allergen Free
Gluten, dairy & soy free
Our community
We think it's pretty cool that KOOEE! has powered adventurers in Antarctica, expeditioners in Mt Everest and trekkers across Kokoda. Our snacks are recommended by accredited dieticians and nutritionists across Australia.
But we’re just as proud to see our snacks fill the lunchboxes of Aussie kids every day, and be told that we’re the “open in case of emergency snack” for countless parents looking for a trusted snack for their kids (or themselves) when out and about to stave off a meltdown (we’ve all been there).
Whatever the occasion, we’re proud to know that there’s a passionate community of KOOEE! fans that depend on our snacks each week.
P.S. We love receiving emails and messages of how you KOOEE! - Get in touch!
