How it all started
Hi, I’m Shaun, one of the co-founders of KOOEE!
Back before kids, I trained three times a day, was an avid trail runner and constantly hungry. So I started looking for the perfect high-protein snack to keep me fueled and to avoid falling asleep at my desk!
I was sick of the sugar, artificial preservatives, and empty calories found in most snacks and thought jerky - if made the right way - could fit the bill. So I bought a dehydrator and started making healthy jerky from my own kitchen.
Friends and family gave it the tick of approval, and it wasn’t long until my office colleagues started placing orders. Fast forward a few months, and what started as a weekend hobby quickly became an obsession to make Australia’s best healthy meat snacks.
A lot has changed since that humble original batch. I’m now a Dad of three and KOOEE! is now found in stores across Australia. But our initial idea remains the same: we can make a healthy meat snack.
I still pinch myself that thousands of our amazing, like-minded customers enjoy our snacks every day. But my greatest pride is seeing my own kids tucking into the snacks I helped create - with no complaints!
Our Mission
Good snacks fuel Great Adventures.
Good nutrition is an important part of an active lifestyle, but it isn’t easy, especially when most snacks are full of sugar and preservatives.
We’re here to make healthy snacking simpler, so you and your family can fuel your adventures and do the things that really matter.
We’ve eliminated the “back of pack” guesswork and have crafted snacks made with only HONEST, natural ingredients – and nothing else. We know that it’s what’s inside the pack that counts.
The result is a high-protein, guilt-free snack that will naturally fuel you and your family’s adventures.
Meet our Meat
The beef we use is 100% Australian Organic, Grass-fed beef. It’s sourced from wide open, free-range farms in NSW and QLD where the animals are allowed to graze naturally across enormous pastures. All the beef we use is free from added hormones and antibiotics and does not contain GMOs.
The pork we use is 100% Certified Free Range Pork from WA. Being Certified Free Range allows us to know that the animals are not contained in pens for their whole life and that the farmers adhere to a much higher degree of animal welfare than conventionally raised pork.
KOOEE! maintains a close relationship with our protein suppliers to ensure best practices are followed.
High Protein
Quality protein in every pack
The Best Meat
100% Aussie Organic, grass-fed beef or Certified Free Range Pork
Lower Sugar
We cut the sugar, not the taste
Real Food Ingredients
Nothing artificial
Allergen Free
Gluten, dairy & soy free
Our community
We think it's pretty cool that KOOEE! has powered adventurers in Antarctica, expeditioners in Mt Everest and trekkers across Kokoda. Our snacks are recommended by accredited dieticians and nutritionists across Australia.
But we’re just as proud to see our snacks fill the lunchboxes of Aussie kids every day, and be told that we’re the “open in case of emergency snack” for countless parents looking for a trusted snack for their kids (or themselves) when out and about to stave off a meltdown (we’ve all been there).
Whatever the occasion, we’re proud to know that there’s a passionate community of KOOEE! fans that depend on our snacks each week.
P.S. We love receiving emails and messages of how you KOOEE! - Get in touch!
