Coeliac Australia endorses KOOEE! gluten free beef jerky

KOOEE! is proud to be the only gluten free jerky endorsed by Coeliac Australia. We have a staff member with coeliac’s disease, so we’re aware of the challenges of eating gluten free. For the record, yes, she also endorses our product as one of her favourite healthy gluten free snacks!

In Australia, a food product must have no detectable traces of gluten to be labelled “gluten free”. Practically, this means that a product must have gluten less than 3 parts per million (<3ppm). This is a more stringent standard than the USA and European countries, which consider products with <20ppm to be “gluten free”. So, in the USA or Europe, “gluten free” food can contain 7X as much as the equivalent allowed under the Australian Standards. 

Unfortunately it can be difficult to correctly identify gluten free snacks. Often food that is legitimately gluten free will not have this attribute clearly labelled. Worse still are the many products that are labelled “gluten free” that actually contain gluten… It’s a minefield out there! This is why Coeliac Australia has instituted an endorsement program.

Coeliac Australia Endorsement Program - KOOEE! Gluten free jerky

Coeliac Australia has endorsed our gluten free jerky

To be endorsed by Coeliac Australia, a product must be independently tested every 12 months (and can be randomly tested at any point). Testing results must show that the product contains no detectable gluten, as per the Australian Standard. Products endorsed by Coeliac Australia are marked with an easily visible symbol (at right).

We are delighted to participate in the Coeliac Australia endorsement program and are working hard to make KOOEE! your favourite gluten free jerky.

The following systems ensure that KOOEE products are gluten-free:

  1. Supplier approval programs
  2. In-house testing program
  3. 3rd party testing by the National Measurement Institute
  4. Random testing by Coeliac Australia